Verbal messages = Is a direct confrontation ; a straight forward message that may or may not contain hidden message.
Non-verbal message = To help audience to remember, love and physiologically enhance the audience's liking to the product and the advertisement itself
The advertisement below is done by a company called SBP insecticide. SBP insecticide is well known for its creative advertisements and specializes on creating any kinds of insect repellent.
Based on the advertisement above ;
- SBP pesticide is the communicator.
- The product that being advertise is the "SBP spray repellent".
- The verbal message message used here is "Will Work For Food"
- The phrase "Will Work" gave an impression of how the frog has given up while the phrase "for food" gave the impression of how it is willing to do anything to assure its survival.
- The aim of this advertisement is to show the audiences that by using this product, it will affect the food chain especially the predators due to the depletion of pests.
- The verbal message directly hit the audience attention that the frog in the ad has given up and is willing to find work for food thus helping to deliver non-verbal message that SBP is eliminating all the pest and its being a bother for the frog to continue living.
- This advertisement also set the audience mind that the SBP pesticide is really effective and by buying the product they wouldn't waste their money.
- this advertisement fulfill audience/buyers need of wanting a good pesticide to fulfill their need by showing a good advertisement.
posted by,
Arshad Zhafran b Mohd Azmi
1092700500
the verbal message for this advertisement is "will work for food" , what i understood from this verbal message is, even though u gave up, you will still find a way to survive. The non-verbal message is the expression of the frog which gave up because it could not find food. But the frog will find a way to find food. Verbal and Non-verbal messages are important in making a good advertisement.
-Izham Sofi