From the photograph above, we can see someone who was talking on the phone surprised (face reaction) when the blood spouting out from phone’s speaker. A message that we can interpret from a photograph is using a cell phone while driving can kill the driver itself (5). the objective of this advertisement is to ask people do not pick up the phone while driving or call a person who was driving (2). Message has been communicated by governments, especially the police that work hard to ensure the driver does not use a cell phone while driving (1). This is because, from the statistics are issued by police, an accident has increased from year to year caused by using a cell phone while driving. This is very serious and should be concerned. With the emergence of such this advertisement in hope will give awareness among all society especially for driver (3). Using of blood effect out from the phone’s speaker been successful in translating so clearly people. That can easily understand what the message from this advertisement.(4)
1. Who are the communicators?
2. What product or service is being advertised?
3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?
4. Which needs and gratifications are addressed in the advertisement?
5. Do the Non-verbal cues in the picture contribute to the non – verbal message?
post done by
Muhammad Hasif Bin Roslan
1091100925
post done by
Muhammad Hasif Bin Roslan
1091100925
A photograph is not just an image. A story can be told in just a single piece of photo.
A photo may contain more than 1 meaning. for instance, the Mona Lisa painting has many meanings. The photos above may be a good advertisement to warn people about the danger of using a mobile phone while doing something else, such as driving.
-Izham Sofi
Photographs can potrait many meanings plus nowadays people tend to edit the pictures to show a strong meaning to society for example the image above. what the photographer is trying to show to the society is that talking on the phone during driving is dangerous and can lead to death.
Every picture is telling a story. It contains a story line with very little movements but as the audience looking into it. You will see that they slipped in a major public service announcement in such a little picture. It shows that the picture can be small and dull but what's important is the message that it's trying to branch out. In this case, they are warning what bad things can happen if people to choose to use their telecommunication devices while driving.
When I look at this image, I don't even think this is an advertisement not to call while driving. But then, the text in the photo make me so clear on the message that they want to spread. The idea of this super impose photo give us strong warning to not use your phone while driving. I agree with other commenter on their perception to this photo.