The sign refer that shop are open for business
Source : Google Image
Sausure :Offered 'dyadic' two modal part which is signifier and signified. The relationship between signifier and signified called significant. The two part modal must linked each other. The signifier cannot have a meaningless signifier. Example with sign 'Open' inside the house it can have a meaningless signifier. According to Sausure signifier and signified were psychological. Both are form.
Linguistic sign is not link between thing and name, but between concept and sound pattern. The sound pattern is not sound but a hearer's psychological impression of sound. The immateriality of Sausure sign will tend to be neglected in popular commentaries. Sign depends on relation. No sign makes sense but only in relation to other sign.
The effect of two planes 'expression' and 'content', 'sound' and 'thoughts' in two planes.
The two planes from the theory of Sausure
Source: Google Image
Icon, Symbols and Indexes
According to Charles Sanders Pierce sign consist of three element which are icons, symbols and indexes.
Icon
Are sign which are close to what are they that refer to. Example of icons are :
The road sign is one of the icon because it represent the penguin.
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Words also can be categorized under icon like example splash, whisper, cuckoo. Example such as The car ramp into the puddles and splash the water and goes SPLASH SPLASH SPLASH.
Symbols
Apparently most of words are a symbols. Usually symbol created when we use or agreed to make that thing a symbol.
Symbol is 'The signifier is totally arbitrary and conventional' (Lecture Notes). So symbol can be arbitrary decision, where symbol can be defined by many meanings.
This pink mini cooper. Its symbolize a women's car
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Indexes
Indexes are the combination icons and symbol, but the signifier is not arbitrary, but its get connected with signified in some way. For example
When we see the old house, we would think about haunted house Source : http://www.graphicshunt.com
When we see a dark cloud, we would expect raining
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According to Ferdinand de Sausure, sign, symbol and index are three different things. But these three things are all categorized in semiotics. For sign, we can use a male toilet sign. This means that only men's are allowed in the toilet. For symbol, we can use the color red to show anger. Finally, for indexes a castle to show wealthiness.
-Izham Sofi
According to Ferdinand de Sausure, sign is made up of two modal part which is signifier and signified. Sausure stated that signifier and signified were psychological.According to Charles Sanders Pierce, sign consist of three element which are icons, symbols and indexes.Icon are close to what are they that refer to such as male toilet icon, Symbols are when we use or agreed to make that thing a symbol such as light blue has a relax feeling and Indexes are combination icons and symbol such as for example a a run down apartment is a dangerous place.